Instead of making the conversation solely about Y&R, we used our 90th Anniversary as a platform to open up conversation on what advertising is to the people who work in it and experience it every day.
#AdvertisingIs prompted people to voice their opinions, and as the tweets came in we projected them in Times Square. We also created a digital mosaic that came together with every tweet and participants from all over the world could watch their tweet appear in Times Square through a live stream.
Next thing you know, we created a worldwide discussion with which the industry’s biggest players and brands participated—which ultimately led to Advertising Week creating a conference inspired by it.
