Men’s Speed Stick: Don’t sweat it, handle it
Don’t Sweat It, Handle It
With Men’s Speed Stick on the verge of extinction and losing shelf positioning, Colgate Palmolive leveraged our team to develop a series of web commercials and channel ads specifically for our core audience.
Each video highlights the humorous internal dialogue our “average joe” has while handling an uncomfortable situation.
Role: Art Direction, Designer
A vast array of digital media executions across many different publishers.
Not only did we have to create compelling video content but the campaign had to live and breathe beyond video. We translated similar moments of panic into various static and animated digital pieces to strengthen the brand awareness at every touchpoint.
RESULTS
1.7MM Video Views
54% Increase in Brand Awareness