Irish Spring: Legend of you
Legend of You (Facebook App)
On the heels of the widely successful “Ask A Lass” Facebook campaign, many of our Irish Spring fans were waiting for our next move. With our fan base quickly reaching one million, we knew we had to do something BIG and more importantly, something that solidified the brand with every fan. What was created was an interactive app that leveraged a users profile to make them the hero of an epic, Irish tale.
Role: Creative Direction, Art Direction
Jimmy Kimmel launches the “Legend of You” Facebook app:
With the help of Jimmy’s sidekick, Guillermo Rodriguez, we got to see first hand how the legend of Guillermo began. After the airing, users immediately made their way to like the page and engaged with the app, putting us over one million fans in less than a year.
RESULTS
3k+ of videos created on the first day of launch
Achieved the 1 million fans mark in two weeks after launch
Over 200k fans generated without paid Facebook advertising
Over 20MM earned impressions