REVLON: #CASTASPELL
Bringing Magic to the VMA’s & Revlon’s Product launch
When it was time for Revlon to release their new Lash Potion mascara, they were going to need a little magic to push them front and center. With the commercial shot and the partnership with MTV solidified, there was still something missing … there still needed to be an activation idea that would pull it all together.
Role: Creative Direction
Wild postings to tease contest
Teaser posts
Takeover banners reacting to Your spells
Hashtag art interactive mosaic
RESULTS
Created buzz and excitement
Drove testimonial advocacy
Outpaced goal of 2.2MM with over 46.6MM earned impressions
7K+ use of #CastASpell
11,873 people participated in the mosaic
1,400 entries to win MTV tickets which was supported by 140 social posts