web.com pga sponsorship
What’s Your Moment?
Capitalizing on the buzz around Jim Furyk, 2018’s Ryder Cup Captain, Web.com launched a social engagement campaign that showcased Jim Furyk’s greatest career moments and how web.com was integral to his success, just like web.com is integral to the success of SMB’s (small & medium size businesses). People engaged with the content by submitting their own business or career success moments for a chance to win Ryder Cup tickets.
Role: Creative Direction
Problem
Web.com made a large investment in sponsoring the web.com tour and notable players like Jim Furyk. However, the sponsorship which brought lots of name recognition did little to drive awareness around what Web.com does and who it does it for.
Objective & Idea
Develop an engagement campaign that utilizes Jim Furyk to help showcase what Web.com does for SMBs.
What’s Your Moment?
In every person’s career, there’s a moment that validates all the hard work and effort it took to find success. Web.com helps SMB’s achieve those moments through our products and services.
Step 1:
Launch with a teaser video that spreads the word about the contest (win a trip to the Ryder Cup and meet Jim) and how to enter (submit a photo and a short story about your biggest career or business moment along with a date).
Step 2:
Launch the contest, including 30 for 30 style videos on Jim’s greatest career moments and working with web.com on a mobile timeline. Entries appear in-between and under Jim’s moments.
Step 3:
Select a winner and share in a post. Launch a site showcasing what web.com can do for you that redirects traffic.
