Valvoline: 140 Years Under the hood
140 Years Under the Hood
Valvoline asked us to condense 140 years of heretige into an educational and engaging experience. So we went into the garage with our mechanic, four programmers, an internet connection and came out with one souped-up hot rod of a website. This baby blows through 140 years of engine and oil history at speeds that make NASCAR look slow. Buckle up and take it for a ride!
Role: Art Direction & Design
RESULTS
167,000 minutes spent on site
100% increase in targeted time spent on site
More than 21k visitors