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Valvoline: 140 Years Under the hood

140 Years Under the Hood

 

Valvoline asked us to condense 140 years of heretige into an educational and engaging experience. So we went into the garage with our mechanic, four programmers, an internet connection and came out with one souped-up hot rod of a website. This baby blows through 140 years of engine and oil history at speeds that make NASCAR look slow. Buckle up and take it for a ride!

 

Role: Art Direction & Design

 
 
 
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RESULTS 

  • 167,000 minutes spent on site 

  • 100% increase in targeted time spent on site

  • More than 21k visitors