Finding a software solution to handle business needs can be challenging for many decision makers at growing companies. SAP needed a tool to draw IT professionals in and demonstrate SAP’s value at a company-wide level, featuring products geared toward 4 different roles.
We created a virtual company that C-level decision makers could explore. During each department’s story, the characters and business at large have an “Aha moment” when they realize that SAP’s software solutions are the perfect fit for their situations. The demo mini-site became part of a global online campaign and received a lot of praise.
