Xbox: Chuck & Cindi
Chuck & Cindi
XBOX posed a challenge, to three different agencies, to showcase the versatility of the XBOX as a media center rather than a gaming system. Being an avid gamer and fan of the system, I was quickly able to share anecdotal stories of the parties I’ve thrown using other features of the system and the fun that ensued.
Tapping into my own personal stories, my copywriter and I created odd-couple Chuck & Cindi and turned their panic of throwing a bad party into a 6-part web series demonstrating XBOX and its ability to seamlessly mix media for a successful soiree.
Role: Art Direction, Designer
Engaging and entertaining banners that tease Chuck and Cindi’s webisodes
Each banner was unique in showing the conflict between Chuck and Cindi. Once you engaged with the banner, Cindi would crumple up a piece of paper and hurl it at Chuck, plunking him in the head. Chuck would peer up at Cindi in disbelief. The CTA would encourage you to visit the site and check out the full story.
Results
• Winner of the IMC - Outstanding Achievement Award
• Picked up by TechCrunch and Wired