Xbox: Chuck & Cindi
Chuck & Cindi
XBOX posed a challenge, to three different agencies, to showcase the versatility of the XBOX as a media center rather than a gaming system. Being an avid gamer and fan of the system, I was quickly able to share anecdotal stories of the parties I’ve thrown using other features of the system and the fun that ensued.
Tapping into my own personal stories, my copywriter and I created odd-couple Chuck & Cindi and turned their panic of throwing a bad party into a 6-part web series demonstrating XBOX and its ability to seamlessly mix media for a successful soiree.
Role: Art Direction, Designer