The dot is the cornerstone of the new visual identity. It represents both the historical context of the company as a domain provider, a .com, as well as the future vision of being a modern digital company with best-in-world products.
In execution, dot patterns are used abstractly to convey the message or purpose of the artifact.
For example, the dots could represent each and every employee, moving towards the same purpose. Another example, a business card with a dot pattern expanding out, much the same as one expands their network with business cards.