Web.com Group Inc: Corporate Rebrand initiative

After the acquisition of Web by private equity group Siris Capital, there was a need to relook at the brand strategy moving forward. This meant moving from a hybrid branded house to a house of brands to better leverage the brands to go after key target markets. What this further meant was there now needed to be an umbrella corporate brand developed that separated itself from its go-to-market brands and become an inflection point for future potential buyers.

Chief Marketing Officer: Ted Schremp
Creative Director: TG Watkins
Marketing Lead: Nicole Cassis

Collateral Pieces

Environmental Graphics

Digital Experiences

Company Schwag