dannon: Brogurt

Let the bros have Brogurt, real men eat real Fruit-On-The-Bottom.

Dannon came to us with a need to change the perception of their target mail audience, that yogurt was for men too. So we developed a campaign that created a fake product called Brogurt that infused only the most manliest of flavors in it. The flavors chosen were eye catching, funny, and gross. We then revealed that real men eat real fruit-on-the-bottom.

Role: Creative Direction