Irish spring: Ask a lass

Ask A Lass

At the beginning of launching Irish Spring’s Facebook page, it was clear that our audience wanted to engage with us and more specifically, wanted our persona to help them with tips and tricks on how to live a life more legendary.

For this we came up with our first campaign, “Ask a Lass” where we brought in a knowledgeable lass to conduct a video Q&A for our fans to help them achieve a more legendary life. Over forty videos were shot and over a hundred questions answered by our witty siren, leading to an explosion of fan interaction and likes of our page.

Role: Creative Direction, Art Direction, Designer