https://tgwatkins.com/overview daily 1.0 2024-02-12 https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1b70d7e4-9234-442e-b44f-70f5c5e516fa/Y%26R+Thumb.png Hello - Make it stand out CAMPAIGN | VMLY&R: #ADVERTISINGIS https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/cd1e6b00-4f99-4612-a006-4f86b3c06a58/Valvoline+Thumb.png Hello - Make it stand out WEB DESIGN | VALVOLINE: 140 YEARS https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/cad417b4-592a-46b2-bd4e-4e02bed86c9e/Prediction+Market+Thumb.png Hello - Make it stand out PRODUCT DESIGN | FRONTRUNNER: SPORTS PREDICTION MARKET https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/e9029ea2-dbd5-47a5-a482-3be607d53e1a/GS+Progress+Thumb.png Hello - Make it stand out WEB DESIGN | G.S.: PROGRESS IS EVERYONES BUSINESS https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/11b13b41-a8ea-4654-8b62-7bdcdb5fa8a7/Legend+of+You+Thumb.png Hello - Make it stand out CAMPAIGN | IRISH SPRING: LEGEND OF YOU https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/32f697ae-5456-47fb-8f55-f5617fe5eacd/Hersheys+Thumb.png Hello - Make it stand out WEB DESIGN | HERSHEY COMPANY: HERSHEY’S BRAND SITES https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/896185ab-cbf3-44dc-bdfb-e11b6b749426/Player+Prop+Parlays+Thumb.png Hello - Make it stand out PRODUCT DESIGN | FRONTRUNNER: PLAYER PROP PARLAYS https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/8c62d8b8-dfef-4cd2-9c61-8333b5b7eb4b/Design+System.png Hello - Make it stand out PRODUCT DESIGN | WEB.COM: DESIGN SYSTEM https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/92ced7fa-1218-4b97-855a-21a651a9c52f/Believe+Thumb.png Hello - Make it stand out CAMPAIGN | WEB.COM: THE LOVE OF BUSINESS https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/7fa3cd81-815f-49df-ba43-169107e79e54/OMG+Thumb.png Hello - Make it stand out BRAND & PACKAGE DESIGN | DUVEL USA: OMG SERIES https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/9d6ef32c-c9ad-46a8-b955-28d17740a4f3/WFE.png Hello - Make it stand out PRODUCT DESIGN | WEB FOR ENTERPRISE https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/8bbfad13-c363-417c-81a4-76774a178c35/Lead+Stream.png Hello - Make it stand out PRODUCT DESIGN | WEB.COM: LEAD STREAM https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/7103a414-4f03-4d37-922e-b4e594807668/Bet+Feed+Thumb.jpg Hello - Make it stand out PRODUCT DESIGN | FRONTRUNNER: BET FEED https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/55f1f31f-5d31-4ca3-b69c-6c1d62d74e2e/Lighthouse+Thumb.png Hello - Make it stand out WEB DESIGN | YODLE: LIGHTHOUSE 360 https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/4a7e5d0a-2ca3-4406-aaf1-e8580380d685/Web+Rebrand+Thumb.png Hello - Make it stand out BRAND DESIGN | WEB.COM https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/b96c4592-0594-4fc1-9a7f-91c64dea47fb/Your+Moment+Thumb.png Hello - Make it stand out CAMPAIGN | WEB.COM: WHAT’S YOUR MOMENT https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/bf38f8c8-7359-4ef4-9713-547c760e54b1/CastASpell+Thumb.png Hello - Make it stand out CAMPAIGN | REVLON: #CASTASPELL https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/6754e21d-5408-4b28-984a-e52b53b5155f/Easter+Egg+Hunt.png Hello - Make it stand out CAMPAIGN | REVLON: #EYESPY https://tgwatkins.com/branding daily 0.75 2020-02-24 https://tgwatkins.com/contact daily 0.75 2020-04-22 https://tgwatkins.com/bio daily 0.75 2024-02-07 https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/061b6fc7-5d62-44df-bc2c-91bd58795e2e/Philosophy+TG+Watkins.png About - Agile Designer/Leader with over 15 years driving business impact throughout the entire customer journey, including navigating two profitables exits. In my role as Head of Design, I nurture a culture of collaboration, ideation, and design excellence rooted in data-driven insights, human-centered design, resulting in best-in-class user experiences Contact Me https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1590767010450-OEKFZ6SALTEQXGMQ3NHL/mc_082916_hires.jpg About https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1587568815530-SZUB29YZZD4X0ZZ0KIKN/WarRoom.jpg About https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1590767093442-T3Y51JRQZTQY0B4UBY0E/IMG_8218-1.JPG About https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1590767047219-75JIB6KGEJPX71Z499MX/023.JPG About https://tgwatkins.com/resume daily 0.75 2024-02-07 https://tgwatkins.com/designcraft daily 0.75 2024-02-07 https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1565658481537-A3NZOQL2S448RUU1QQRA/eisenhower-matrix.jpg Design System: Designcraft - The biggest learning curve was establishing a contribution process for the design and engineering teams. This process started with the prioritization of components and patterns that were most prevalent. This helped us determine which components and patterns would make the largest impact. Once the component is assigned, a developer and designer would pair up and determine if there is already an out-of-the-box solution available that works. If yes, at the Designcraft review meeting it would be shown and approved by the team. If no, the team would embark on creating the necessary components and patterns for the various use cases. Once approved, the rest of the documentation would be placed in the file with the asset and handed off to the developer to build. Once built, the code would be placed in the repo and made available on the site. https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1565658629690-VRQ883IHQZKG3MXXW5J5/image-asset-3.jpeg Design System: Designcraft https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1565662412650-8B8MM1LPEPL9GEXI7IX9/image-asset-2.jpeg Design System: Designcraft - Outcomes We created head-to-head competitions which required half the teams to build prototypes using Designcraft and the other half using alternative tools or systems. The Designcraft teams saw a 60% increase in speed and all prototypes using Designcraft were consistent in their user experience and UI. Additionally, we ran the same competition with the development team which roughly saw a 40% increase in speed. https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1565658349653-QKQ5F8ULYZ5C5X8Q2902/blur.jpg Design System: Designcraft - Why should the CEO, CMO, CPO, CTO invest? Internally, a design system allows teams to rapidly and effectively move from hypothesis to release by speeding up the prototyping, testing and validation phases. This allows for more releases on a product’s roadmap and a more consistent customer experience. Externally, a design system improves customer satisfaction by providing better solutions through quicker release cycles. Additionally, a design system can build customer trust by utilizing consistent UI/IXD patterns through the customer journey. https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1565658681490-F34PBX7RRSOT8XY79D2I/documentation001.jpg Design System: Designcraft https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1565645431069-K63SF1QTOEN9D5DMYQ81/001.jpg Design System: Designcraft https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1565658749673-S4PZ9IL45WI55COSLJ3I/design-system-collage.jpg Design System: Designcraft https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1565658289433-8FKCLQ1AN045SEDEX6SC/image-asset-1.jpeg Design System: Designcraft - Overview During several design reviews across different product teams it became clear that both the design and engineering teams were spending time, slowly developing bespoke UI for their products. Knowing the teams could make a larger impact focusing on solving customer problems versus developing the same components and patterns, we embarked on a company wide initiative of building a proprietary design system. https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1565658372184-OPRST2W6VS1TX31IHWXH/ideation-1.jpg Design System: Designcraft - Where to start? With the user, ourselves. The team developed surveys, conducted interviews, researched existing design systems and audited our products in both component libraries and tech stack to help determine our process. From that research, an initial roadmap was created with a backlog of tickets. A front end framework was selected and a code repository started. Additionally, the team agreed on several design principles for guidance and a contribution process was created. https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1565704721693-ES053NP9ECQTR1OHG55E/roadmap.jpg Design System: Designcraft - Building a roadmap for now, with a vision for the future https://tgwatkins.com/yourmoment daily 0.75 2020-03-16 https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1565712736986-KOTRGJPUV8MOA0YFUH0S/Screen+Shot+2019-08-13+at+12.01.57+PM.png Web.com: What's your moment? https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1565712272202-C7CK2E95YJ0CP8L6RR9N/Screen+Shot+2019-08-13+at+12.00.31+PM.png Web.com: What's your moment? - Step 2: Launch the contest, including 30 for 30 style videos on Jim’s greatest career moments and working with web.com on a mobile timeline. Entries appear in-between and under Jim’s moments. https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1583865038850-8G6BBUZJERBFGVXMSQE2/minimal-macbook-pro-mockup-with-a-single-color-background-61-el.png Web.com: What's your moment? - Objective & Idea Develop an engagement campaign that utilizes Jim Furyk to help showcase what Web.com does for SMBs. What’s Your Moment? In every person’s career, there’s a moment that validates all the hard work and effort it took to find success. Web.com helps SMB’s achieve those moments through our products and services. https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1565711831856-EZKAK8DGKFFP7I9B7FDT/mockup2-1.jpg Web.com: What's your moment? https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1565712711326-5ZIVH1EQT5U4JJQQ0HKR/Screen+Shot+2019-08-13+at+9.46.16+AM.png Web.com: What's your moment? - Step 3: Select a winner and share in a post. Launch a site showcasing what web.com can do for you that redirects traffic. https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1583865136358-DJW7OFHBNNFSPAFX4G1C/27-inch-imac-2011.png Web.com: What's your moment? - Step 1: Launch with a teaser video that spreads the word about the contest (win a trip to the Ryder Cup and meet Jim) and how to enter (submit a photo and a short story about your biggest career or business moment along with a date). https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1583807599845-P360H71M4Y7E86LKUR0R/FBimageArtboard+1.jpg Web.com: What's your moment? https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1565712211276-39JP3LO45H6WJSQCDZSQ/webcomtourlogo.jpeg Web.com: What's your moment? - Problem Web.com made a large investment in sponsoring the web.com tour and notable players like Jim Furyk. However, the sponsorship which brought lots of name recognition did little to drive awareness around what Web.com does and who it does it for. https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1565711682867-A8HFESWQCEK1AUG0S6TW/Screen+Shot+2019-08-13+at+9.45.22+AM.png Web.com: What's your moment? https://tgwatkins.com/enterprise daily 0.75 2020-03-24 https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1565643014060-SCQVDKTAKB7BU6MS7OGD/DashboardWFE.jpg WFE: Product Design - Overview The WFE product, whose growth was generated by the need of customers to analyze their marketing data, was seeing churn rates increase, lower and lower engagement, and new customer acquisition slow. A customer need was not being met and we needed insights to understand it. A “jobs to be done” framework was used along with customer support interviews to help understand the problem. The key takeaways were: 1. Customer’s needed to access their data on the go and from anywhere and at the time our product was not responsive 2. The product allowed customers to look at their data but what they needed was ways to organize and analyze it 3. The cost versus the product look & feel didn’t match expectations. Customers were spending millions on a product that used generic charts and graphs set in dated UI https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1565643525125-SYGJV6CMCMR7EPZKPO14/franchisor.jpg WFE: Product Design - What the team learned Overall, there was a drastic increase in overall sentiment with the product and increased approval of the brand. Customers and testers were more prone to engage with the data and tools as well as provided positive feedback on the responsive nature of the product. https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1565643585195-8IFFS86Z2ZGBJSHBV7JU/image-asset30.jpg WFE: Product Design - Initial release & further validation The team saw dramatic increases in customer engagement and customer support team flooded with positive feedback. 82% increase in user engagement 700% increase in session time (average session time increased from 1 minute and 30 sec to 10 min and 42 sec) https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1565643691890-HISVO4DW604H1I9T8OZ8/color-scale.jpg WFE: Product Design https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1565643706570-THYU73OKJ1L0FFTO2CTG/image-asset20.jpg WFE: Product Design https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1565643720791-VND2OWSZ6J5NNRF2SFWE/image-asset40.jpg WFE: Product Design https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1565643740422-J006I4CC67170LBLPI7V/centermark003_50.jpg WFE: Product Design https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1565644653448-5SBTZKUHZYLD4VNPQKAD/image-asset50.jpg WFE: Product Design https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1565643491182-K6UALDW4IB89304OSUSB/160127-concepts-wunmi.jpg WFE: Product Design - Research, testing, & validation The design team developed a plan that broke down into these steps: Step 1: Research proven data delivery mechanisms (digital & traditional) including annual reports, trading tools, newspapers, and additional financial tools. Step 2: Develop UI, VisID and other design recommendations based on the collective research and codify those recommendations into prototypes to test. Step 3: The team ran the prototypes through both moderated and unmoderated testing, including getting reactions from current and churned customers. https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1565642466122-SZCNW7UBQU1YL4ZXD390/WFE_Header.jpg WFE: Product Design https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1565644193924-BCDED6HCL1LPJFSK21VY/logos.jpg WFE: Product Design - Improvement Scores Through understanding our customer’s needs and perceptions the team made improvements across many key categories, most importantly a 17% increase in YOY revenue growth. https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1565643618922-MYBCSF6Q73UR2AYKCWE6/card+sort.jpg WFE: Product Design - Building The Roadmap Based on the initial research and further customer feedback, the team was tasked to improve the product experience by rolling out these features: 1. Accessible color scales for data visualization 2. Design system for efficiency 3. Fully responsive mobile experience 4. Better network visualizations https://tgwatkins.com/castaspell daily 0.75 2020-03-24 https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1563993278900-OH3L7E7ZYU49QZ7QQXJ0/Wildpostings_1.jpg REVLON: #castaspell - Wild postings to tease contest https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582566022801-99XUDJWDI6TXUX8NF5KQ/Mosiac-2.jpg REVLON: #castaspell https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1563994273952-C63XC26JPO31KJ60DU0G/tweetswmosiac.jpg REVLON: #castaspell - Hashtag art interactive mosaic https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1563993612180-7EJSOHQ5ED6JT1HWQJL7/teaserposts.png REVLON: #castaspell - Teaser posts https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1563993209197-Q3S88WWN9JTQNKXIF9US/castaspellgraphic.jpg REVLON: #castaspell https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1563994603413-3V11ISQND051JUUSXD9Z/HairColorTalks_FBTab_SocialAv2_0000_1.jpg REVLON: #castaspell https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1563994603485-20ON9F0YMZ7DMFEE6RY4/HairColorTalks_FBTab_SocialAv2_0001_2.jpg REVLON: #castaspell https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1563994604533-RZ4VJD0YPGEBS2US0KDK/Takeover3_4.png REVLON: #castaspell https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1563994604720-YZAPK0J9B5KEEKGEUVNV/Takeover5.png REVLON: #castaspell https://tgwatkins.com/eyespy daily 0.75 2020-03-24 https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582569868976-FISJV8BQKYE2K37EPBBU/answers.jpg REVLON: #eyespy - How it works: Connect the palette to a location. If you guess the correct location, you’re entered to win a chance at getting the collection of Revlon PhotoReady Eye Shadow palettes. Example: Product - Revlon PhotoReady Eye Shadow, Avante Garde Palette Visual Clue/Location - Fuerza Bruta (An off-Broadway show featuring artists and dancers performing on every wall and ceiling of the theatre.) Post copy - People who go to a Broadway show watch actors on a stage. People who go to this show watch actors… on the ceiling. #eyespy https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582569665368-PB75Q7NZ6D9FGDFAK8KJ/iphone5-3ios7_print.jpg REVLON: #eyespy https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582570914406-V0FLC2OMRJEC3YQNHLSN/PalleteCreator.jpg REVLON: #eyespy - Interactive PhotoReady Eye Shadow Palette Creator To follow up the campaign I designed a product that allowed you to manipulate the PhotoReady palette to add colors inspired by your favorite instagram looks. Revlon would select their favorites and produce them with a name inspired by the person, location or vibe. https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582568207704-4AJ3CJHJTZ9EHJBW90E8/Site3up.jpg REVLON: #eyespy https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582569782196-GITMOZLVS6MP6E9F17X8/winners.jpg REVLON: #eyespy - 24 Winners announced in Instagram posts after the campaign launched. https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582570566409-GB5K21Z58XX4HHE455ZJ/Banner1.jpg REVLON: #eyespy https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582570575229-QUKJV0IURDDPNC3HMK4E/Banner2.jpg REVLON: #eyespy https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582570595416-VTM1R3HCDF8WYIBZO83J/_0000_1.jpg REVLON: #eyespy https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582570607165-PU7CR0QVT2DMNO6QSLBF/_0001_2.jpg REVLON: #eyespy https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582570619657-4WE3GAKLHIHX8DIZTMXA/_0002_3.jpg REVLON: #eyespy https://tgwatkins.com/legendofyou daily 0.75 2020-03-24 https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582573887720-JJAFL4K5FA97BFTCZOD2/Screen+Shot+2020-02-24+at+2.51.03+PM.png Irish Spring: Legend of You - Jimmy Kimmel launches the “Legend of You” Facebook app: With the help of Jimmy’s sidekick, Guillermo Rodriguez, we got to see first hand how the legend of Guillermo began. After the airing, users immediately made their way to like the page and engaged with the app, putting us over one million fans in less than a year. https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582573434027-0IMAS5DJBSS5NLQHXR0P/Screen%2BShot%2B2014-11-02%2Bat%2B1.09.02%2BPM.png Irish Spring: Legend of You https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582573052309-N1C2ZTERS01B9TYNJVCU/Screen%2BShot%2B2013-05-09%2Bat%2B12.01.50%2BPM.png Irish Spring: Legend of You https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582573052412-O6H8ACUX9FY3DCWJ2UTH/Screen%2BShot%2B2013-05-09%2Bat%2B12.01.27%2BPM.png Irish Spring: Legend of You https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582573049742-T6TIBSJQ8K2JJUBKKEIY/Screen%2Bshot%2B2012-05-17%2Bat%2B7.11.12%2BPM.png Irish Spring: Legend of You https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582573049729-JSUC299P9Q2UOGN1WKT1/Screen%2Bshot%2B2012-05-17%2Bat%2B7.15.46%2BPM.png Irish Spring: Legend of You https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582573051193-31XN0HISXKB25J4YRTFS/Screen%2Bshot%2B2012-05-17%2Bat%2B7.17.07%2BPM.png Irish Spring: Legend of You https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582573051221-HSJC9APE7EDHRRRKYISL/Screen%2Bshot%2B2012-05-17%2Bat%2B7.17.49%2BPM.png Irish Spring: Legend of You https://tgwatkins.com/askalass daily 0.75 2020-03-24 https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582583766390-RYDKPTZRO3MU8Z3EQWS3/Screen+Shot+2020-02-24+at+4.36.31+PM.png Irish Spring: Ask A Lass - How it works: First we launched posts teasing that we’d have a legendary lass on our Facebook page. Then we launched posts and created a portal for everyone to ask our fair lass fresh questions on how to best live legendary. Lastly, we filmed over 40+ responses to the questions, tagged the user and shared for all to watch. https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582581198010-UDGSX06SZPYV3VB6DH29/AAL.jpg Irish Spring: Ask A Lass https://tgwatkins.com/xbox-chuck-cindi daily 0.75 2020-03-24 https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582669471565-6FU0WBV0Y1KV2K5OYB43/Images+For+Xbox+Logo+Wallpaper.png Xbox: Chuck & Cindi https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582671484603-Z2QLBTQ5T0IT7KQJEG3M/Screen+Shot+2020-02-25+at+4.43.33+PM.png Xbox: Chuck & Cindi - Results • Winner of the IMC - Outstanding Achievement Award • Picked up by TechCrunch and Wired https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582670167641-BQ8A9YBT025XJ55HSY3F/ign.jpg Xbox: Chuck & Cindi - Engaging and entertaining banners that tease Chuck and Cindi’s webisodes Each banner was unique in showing the conflict between Chuck and Cindi. Once you engaged with the banner, Cindi would crumple up a piece of paper and hurl it at Chuck, plunking him in the head. Chuck would peer up at Cindi in disbelief. The CTA would encourage you to visit the site and check out the full story. https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582670222866-IPKOWYUQ7VT3ORVK0ZJO/XboxScreen.png Xbox: Chuck & Cindi https://tgwatkins.com/lighthousewebsites daily 0.75 2020-03-17 https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1584386915057-O5B03W66YYXRH6VOIPKI/167587399%281%29.jpg Lighthouse: Websites https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1584386600200-C2VRYVU0ZB89LXFOYYTX/167584232%281%29.jpg Lighthouse: Websites https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1584386640830-XJVZZO1BTHEA40B1LRMO/167585253%281%29.jpg Lighthouse: Websites https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1584386639404-67GJO7CP2ZMH0G2PFS4H/167585251%281%29.jpg Lighthouse: Websites https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1584386663933-0TPVUY2887PIBU3GL2ZT/167585461%281%29.jpg Lighthouse: Websites https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1584386644370-2DBKTWF54CV0MXISSQYE/167585460%281%29.jpg Lighthouse: Websites https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1584387444848-8LY1XHWOLI137J3YRU6O/oldvsnewauto.png Lighthouse: Websites - Lighthouse Automotive Site, Old Versus New. 1. Modern responsive design that features textures, tools and videos that reflect repair shops. Additionally, added product shot to showcase this is a software product (this was a key learning and necessary step for a home page with all our testers). 2. Stronger tone of voice with less of a focus on marketing speak and more simplified benefits language. 3. Video case study of how effective the product is and explanation of how it works in a real world situation. https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1584462050722-WDV95ISDUC3KC5EGGKZG/render-mockup-featuring-two-imacs-placed-against-a-plain-color-background-1283-el.png Lighthouse: Websites https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1584460991551-JX9SH7DQVUVK4YWG6SE3/mockup-of-an-ipad-pro-and-an-iphone-11-pro-in-portrait-mode-at-a-studio-2031-el1.jpg Lighthouse: Websites https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1584118225848-G3KHY4SJHIE33Y0KSCQG/autohomegiffinal3.gif Lighthouse: Websites - High level takeaways from the research: In our marketing communications there are two key things we need to achieve in order to quickly build a relationship: 1. We need to connect with our audience by speaking their language, quickly identifying with their pain points in running their business and focusing on their priority, delivering a positive experience with their customers. 2. Quickly show how our product intersects as the solution to their business, showcase a few key features and prove that it works. https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1584461621197-WUMUDL0HSCO0I944034E/imac-mockup-standing-on-a-solid-color-room-a20674.png Lighthouse: Websites https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1584386016107-6H4AC2H8ZC3IOCPJKRJ2/mockup-of-an-open-macbook-near-a-wall-a20338%2B%25281%2529.jpg Lighthouse: Websites The objective of the integrated Lighthouse site was to build SEO continuity and was created as a portal for prospects to understand the company and select their product by industry (Automotive, Dental, Field Service, Chiropractic). We kept the user experience and visuals simple so that a user could get to where they were going quickly. We optimized the language to be SEO friendly and straightforward. https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1584460461110-P9DT22LONQMMCLMUU923/screencapture-www-lh360-com-1584460415656.png Lighthouse: Websites https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1584460116632-PQFQ59ALSSDKXPDZV1S4/screencapture-www-lh360-com-features-1584458528119.png Lighthouse: Websites https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1584460150882-52SDSZWBTKLZZ7I4ZM4U/screencapture-www-lh360-com-proof-1584458576855.png Lighthouse: Websites https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1584460179832-T8WMEF4NKYC8M03OH8UB/screencapture-www-lh360-com-testimonials-1584458601471.png Lighthouse: Websites https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1584460139132-4X65PWQ9Z9FBI7PE4GVX/screencapture-www-lh360-com-about-1584458681186.png Lighthouse: Websites https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1584460151590-NY9O911568P6BBY2JHW1/screencapture-www-lh360-com-request-demo-1584458708677.png Lighthouse: Websites https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1584462592441-BPK5W3YRLTV0WD4RT32T/macbook-pro-mockup-featuring-people-at-a-meeting-2320-el1.png Lighthouse: Websites https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1584391778351-A3LL09OF2Q64XV69BUKC/oldvsnewdental.png Lighthouse: Websites - Lighthouse Dental Site, Old Versus New. 1. Modern responsive design that incorporated a sterile look dentists preferred, new features, proof points, partner logos and industry awards which show how well Lighthouse is loved within the dental industry. 2. Stronger tone of voice with less of a focus on marketing speak and language that came directly from our customers. 3. Video case study of how effective the product is and explanation of how it works in a real world situation. https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1584464822130-Z0FEKV92T9W8RVSP0D70/oldvsnewlhfs.png Lighthouse: Websites - Lighthouse Field Service Old Versus New Site. 1. We streamlined the website which allowed users to better assess the product. 2. We cleaned up the hero with a stronger conversion message, proof points and CTA. 3. The product shots were cleaned up to better show the software at work and animations added to highlight the simplicity. 4. We enhanced the messaging to focus on the key benefits and allowed users to better scan the content. We also removed the marketing speak and provided more results driven messaging. 5. Added a video testimonial to showcase the product and how it works. https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1584113259627-SK348QS480WYX2FI9PHI/Screen+Shot+2020-03-10+at+3.52.43+PM.png Lighthouse: Websites - We tested various landing page options with multiple value propositions, tone of voice concepts and visual devices to find out what quickly moved prospects to the next part of the funnel. https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1583177675295-7SINI5OTSYCRA81YAGDA/laptop-screen-mockup-of-a-macbook-pro-at-a-plain-background-60-el.jpg Lighthouse: Websites https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1584465969195-I5GMK2BGHUJEOZPFCZ0Q/001-MacBook-Silver.png Lighthouse: Websites https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1584460596677-C2L3F5KVRW5B7EROT2HN/mockup-of-a-man-at-his-home-using-a-macbook-pro-479-el.png Lighthouse: Websites https://tgwatkins.com/webcom-customer-brand-refresh daily 0.75 2020-03-10 https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582924622178-0U38J1GERCRV8RYNGXMY/embroidered-polo-shirt-mockup-featuring-a-serious-man-28909.png Web.com - Customer Brand Refresh https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582924635397-JW5AR4NU5ZNZPFVOS57W/mockup-of-an-11-oz-coffee-mug-in-a-customizable-scenario-1518-el.png Web.com - Customer Brand Refresh https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582924875746-QDMIARNMV80ZLS3QAUO4/mockup-of-a-hand-holding-a-phone-with-a-phone-grip-on-a-plain-background-28169.png Web.com - Customer Brand Refresh https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582923439194-7VOHP139W450BM4WYBN6/mockup-of-different-sized-piles-of-business-cards-42-el.png Web.com - Customer Brand Refresh https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582923320318-CP289BCRG7PTQVIAJMRH/Screen+Shot+2020-02-28+at+3.54.36+PM.png Web.com - Customer Brand Refresh https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582924197533-2B8VWE6JI3W6UFPUW2SR/mockup-of-a-woman-holding-a-poster-against-a-solid-background-1321-el+%281%29.png Web.com - Customer Brand Refresh https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582923901830-SB3LSNURKUBBPVMAHHAF/banner-mockup-at-a-small-restaurant-in-a-food-court-a10834.png Web.com - Customer Brand Refresh https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582923292197-P5WKP77DB2O9HMIM8N9V/Screen+Shot+2020-02-28+at+3.54.19+PM.png Web.com - Customer Brand Refresh - Simplified Logo & Naming Convention https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582924316908-EU3B039L0G5OSKVH8ODG/mockup-of-a-macbook-pro-resting-on-a-colored-surface-66-el.png Web.com - Customer Brand Refresh https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582924348473-6GS3ALD3JFU4LXN3QQT5/ios-screenshot-generator-of-an-iphone-xr-in-portrait-position-over-a-custom-background-25262.png Web.com - Customer Brand Refresh https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582924323473-H6EBI1NA5Q2LQA28AKHV/mockup-of-a-man-working-on-a-macbook-pro-at-home-2443-el1.png Web.com - Customer Brand Refresh https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582923642629-9HFNZ1H7WT2MIQSKSXDQ/mockup-of-a-closed-booklet-lying-on-a-two-colors-surface-a15136.png Web.com - Customer Brand Refresh https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582923660548-6YKB0G35NACNO6LQNZXJ/mockup-of-an-android-phone-next-to-an-a4-letterhead-and-a-pen-924-el.png Web.com - Customer Brand Refresh https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582923602570-8PIS8G1SJKVAW8CEGHG9/mockup-of-two-horizontal-flyers-floating-on-a-plain-backdrop-1117-el.png Web.com - Customer Brand Refresh https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582924074311-FD5JMM620GG2BOF3P5JK/horizontal-banner-mockup-at-a-cafeteria-s-entrance-a10586.png Web.com - Customer Brand Refresh https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582923961480-1H5GNQKD5QK9LFZCJT17/banner-mockup-at-a-subway-station-a10458.png Web.com - Customer Brand Refresh https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582924121018-CLW0FQFI09PQDPQ0RQ4O/horizontal-banner-mockup-at-the-entrance-of-a-subway-station-a10673.png Web.com - Customer Brand Refresh https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582924455435-O2A30FZ2MBIP8IIQC3K3/plus-size-dress-mockup-featuring-a-woman-carrying-a-sublimated-tote-bag-30956.png Web.com - Customer Brand Refresh https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582922780885-N59CDOPFJEGCI02GQ5CO/mockup-of-an-open-horizontal-magazine-against-a-solid-color-background-965-el+%281%29.png Web.com - Customer Brand Refresh - Full Brand Guidelines Developed View brand guidelines in google slides. https://tgwatkins.com/sbb daily 0.75 2020-03-04 https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1565712272202-C7CK2E95YJ0CP8L6RR9N/Screen+Shot+2019-08-13+at+12.00.31+PM.png Web.com - Small Business Breakthrough - Step 2: Step 2: Launch the contest, including 30 for 30 style videos on Jim’s greatest career moments and working with web.com on a mobile timeline. Entries appear in-between and under Jim’s moments. https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1565712211276-39JP3LO45H6WJSQCDZSQ/webcomtourlogo.jpeg Web.com - Small Business Breakthrough - Problem Web.com made a large investment in sponsoring the web.com tour and notable players like Jim Furyk. However, The sponsorship which brought lots of name recognition did little to actually drive awareness around what web.com does and who it does it for. https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1565712227940-SRK2QEJHU6KPAV1040JC/CpSFoBOXEAE1lvY.jpg Web.com - Small Business Breakthrough - Objective & Idea Develop an engagement campaign that utilizes Jim Furyk to help showcase what web.com does for SMBs. What’s Your Moment? In every person’s career, there’s a moment that validates all the hard work and effort it took to find success. Web.com helps SMB’s achieve those moments through our products and services. https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1565711831856-EZKAK8DGKFFP7I9B7FDT/mockup2-1.jpg Web.com - Small Business Breakthrough https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1565712736986-KOTRGJPUV8MOA0YFUH0S/Screen+Shot+2019-08-13+at+12.01.57+PM.png Web.com - Small Business Breakthrough https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1565712711326-5ZIVH1EQT5U4JJQQ0HKR/Screen+Shot+2019-08-13+at+9.46.16+AM.png Web.com - Small Business Breakthrough - Step 3: Step 3: Select a winner and share in a post. 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It represents both the historical context of the company as a domain provider, a .com, as well as the future vision of being a modern digital company with best-in-world products. In execution, dot patterns are used abstractly to convey the message or purpose of the artifact. For example, the dots could represent each and every employee, moving towards the same purpose. Another example, a business card with a dot pattern expanding out, much the same as one expands their network with business cards. https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582924197533-2B8VWE6JI3W6UFPUW2SR/mockup-of-a-woman-holding-a-poster-against-a-solid-background-1321-el+%281%29.png Web.com Group Inc: Rebrand https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582924074311-FD5JMM620GG2BOF3P5JK/horizontal-banner-mockup-at-a-cafeteria-s-entrance-a10586.png Web.com Group Inc: Rebrand https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582923961480-1H5GNQKD5QK9LFZCJT17/banner-mockup-at-a-subway-station-a10458.png Web.com Group Inc: Rebrand https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582924121018-CLW0FQFI09PQDPQ0RQ4O/horizontal-banner-mockup-at-the-entrance-of-a-subway-station-a10673.png Web.com Group Inc: Rebrand https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582923901830-SB3LSNURKUBBPVMAHHAF/banner-mockup-at-a-small-restaurant-in-a-food-court-a10834.png Web.com Group Inc: Rebrand https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582924316908-EU3B039L0G5OSKVH8ODG/mockup-of-a-macbook-pro-resting-on-a-colored-surface-66-el.png Web.com Group Inc: Rebrand https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582924348473-6GS3ALD3JFU4LXN3QQT5/ios-screenshot-generator-of-an-iphone-xr-in-portrait-position-over-a-custom-background-25262.png Web.com Group Inc: Rebrand https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582924323473-H6EBI1NA5Q2LQA28AKHV/mockup-of-a-man-working-on-a-macbook-pro-at-home-2443-el1.png Web.com Group Inc: Rebrand https://tgwatkins.com/subway-national-sandwich-day daily 0.75 2020-03-24 https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582745038553-MUI5SUT1FMR2HCMWLDD0/Screen%2BShot%2B2014-11-03%2Bat%2B1.34.41%2BPM.png Subway: National Sandwich Day https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582746206118-DUJ5G3SS3Z932SZ9AGZM/Screen%2BShot%2B2015-02-16%2Bat%2B1.25.15%2BPM.png Subway: National Sandwich Day https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582746207447-GNPNT6C900PKAEWP7NPZ/Screen%2BShot%2B2015-02-16%2Bat%2B1.25.38%2BPM.png Subway: National Sandwich Day https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582746209236-86VZYISYAHX31U8B87FK/Screen%2BShot%2B2015-02-16%2Bat%2B12.23.40%2BPM.png Subway: National Sandwich Day https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582746396061-68PARMZ43UH6Q9KDPR9M/Screen%2BShot%2B2015-02-16%2Bat%2B12.24.03%2BPM.png Subway: National Sandwich Day https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582746413563-4DSUKM4RPIL9P23YLEWK/Screen%2BShot%2B2015-02-16%2Bat%2B12.24.20%2BPM.png Subway: National Sandwich Day https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582746207263-9VEKY3704H1YUJ0Q54EO/Screen%2BShot%2B2015-01-16%2Bat%2B3.29.32%2BPM.png Subway: National Sandwich Day https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582746557764-WAARRCI2Q83QQ687Z9CD/Screen-Shot-2015-02-16-at-12.09.33-PM.png Subway: National Sandwich Day https://tgwatkins.com/commercialtrucks daily 0.75 2020-03-11 https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582765932294-8W9KXJ7C7IEXP96MATMD/_0002_3.jpg Ford: Commercial Truck Site https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582766025639-KPFIASTRTJYPJV1RJ4SN/desktopVan.jpg Ford: Commercial Truck Site https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582765948356-89A80H2YUFFXYJ3DNKST/_0000_1.jpg Ford: Commercial Truck Site https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582765915139-SA575ZM239U6ROFCVOC6/Aha2Display.png Ford: Commercial Truck Site https://tgwatkins.com/handleit daily 0.75 2020-03-24 https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582655981292-TVQMK5ZXM01AUMDNJ1R2/Screen+Shot+2020-02-25+at+1.38.14+PM.png Men's Speed Stick: Don't Sweat It https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582656908980-O5R9M331V6TJ1PFVJQLK/YahooMSS.png Men's Speed Stick: Don't Sweat It - A vast array of digital media executions across many different publishers. Not only did we have to create compelling video content but the campaign had to live and breathe beyond video. We translated similar moments of panic into various static and animated digital pieces to strengthen the brand awareness at every touchpoint. https://tgwatkins.com/140 daily 0.75 2020-03-11 https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582660163293-199Z1FIDR1EAS5AQR9B9/BannertoSite.png Valvoline: 140 Years Website https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582660225291-IBWFQOSWZGZ4SS65KE7W/ValvolineCollage.png Valvoline: 140 Years Website https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582659340633-X95ZOA0EP6RKQU6QBMYJ/Valvoline.jpg Valvoline: 140 Years Website https://tgwatkins.com/yr-advertisingis daily 0.75 2020-03-24 https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582734880146-2LXTG80VA4NX59T11BLI/yradweek.jpg Y&R: #AdvertisingIs https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582735125281-ZHQDHHZSMVDQJKXIDDWI/001-MacBook-Silver4.2.jpg Y&R: #AdvertisingIs 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https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582754807784-MBX4WA6P28Z72ZYBDD1S/Screen+Shot+2014-03-05+at+8.43.45+PM.png Hershey Company: Websites https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582754805512-DH38NFUNZKKSC8D30FET/Screen+Shot+2014-03-05+at+8.44.27+PM.png Hershey Company: Websites https://tgwatkins.com/lead-stream-brand-ui daily 0.75 2020-03-24 https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1583259857958-HE2ZMXDU8Q7C0R982R5H/leadstream-introducing.jpg Lead Stream: Product Design https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1583263226937-88TMLI8MORSXJC5TYXVF/lead-animation1.gif Lead Stream: Product Design - Record job value We identified through testing that most of our clients converted a lead to a customer after payment. So we added a form field that allowed our customers to record payments which helped our algo (algorithm) team better track good versus bad leads. https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1583262890771-HO6UK1FREWNIGKWZZHCL/image-asset.jpeg Lead Stream: Product Design https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1583265170691-05SZGDF0VZSH3AT2EKIQ/Lead-styleguide%2BB.jpg Lead Stream: Product Design https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1583264268026-06EG6DZK77S2D83KTE2F/leadstream-branding.jpg Lead Stream: Product Design https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1583264266157-AOLY51CHZ099YZMKA481/leadstream-branding2.jpg Lead Stream: Product Design https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1583263516982-J9LXEGP85ERSJKM3ILL5/leadstream-rate.jpg Lead Stream: Product Design https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1583263943109-3K11N68F058JZFIV9ONS/lead-desktop.jpg Lead Stream: Product Design https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1583263986746-LOVL298SAUZJZ4SELM3Q/lead-grid-mobile.jpg Lead Stream: Product Design https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1583263987028-4RHW9A4RX5EUJRIDMDJI/lead-grid-medium%2B.jpg Lead Stream: Product Design https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1583263988016-NSGZYV2ZD45W1X2KLV69/lead-grid-xlarge.jpg Lead Stream: Product Design https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1583263569420-KKHS4OBMXN92Q7N6EC0L/lead-animation3.gif Lead Stream: Product Design - Request a google review After a job was completed, we could leverage the contact information already stored and reach out for a google review. This helped our clients rank higher in google search with each happy customer that responded. https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1583258524079-MSPXSYC3KV8DS39Y9FPB/leadstream-cover+%281%29.jpg Lead Stream: Product Design https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1583260085460-XIPTET28NTQRQ3K10ATH/leadstream-onboarding.jpg Lead Stream: Product Design https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1583262778415-03B3MXPEHLAN00SYN815/lead-animation2.gif Lead Stream: Product Design - Lead Lists Users can track their opportunities by seeing missed calls and saving leads for follow up. https://tgwatkins.com/sap-aha-moment-website daily 0.75 2020-03-11 https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582748434596-8RVJTW1WOA7ZBY9Q5EWG/sap_1_lg.jpeg SAP: Aha! Moment Website https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582747822798-N93GLVCN3NVYQGBS0UPD/Aha1Display.png SAP: Aha! Moment Website https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582747846859-9CHVX0JG23IU41QQ067P/Aha2Display.png SAP: Aha! Moment Website https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582747764110-3WW8Z1PJB21OCQ7YLO4L/finalclincher.jpg SAP: Aha! Moment Website https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582747470305-MEUBBDP1E256IAEHWAFA/sap_storyboard_lg.jpeg SAP: Aha! Moment Website https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582747468466-B4UXUBHJJOJOYWXXZE02/F4+pencil.jpg SAP: Aha! Moment Website https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582747468554-EEITZO56QBOYZTRQCEWH/F5+pencil+see+through.jpg SAP: Aha! Moment Website https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582747469036-310O3EVM1PQ9QSM8D71Y/F5+pencil+solid+building.jpg SAP: Aha! Moment Website https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582747469136-D5L2O8PFENIPMGM9Q4TL/F6+pencil.jpg SAP: Aha! Moment Website https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582747469506-8O4R6ERZ7LE8I679LLI1/F7C.jpg SAP: Aha! Moment Website https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582747469780-F84EO07G6QWBKZH8SUOK/F8C.jpg SAP: Aha! Moment Website https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582747469922-H7Z9RIYJY2WSKECBJSYR/F9C+with+window.jpg SAP: Aha! Moment Website https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582747465505-0Q87C8MSX7ZG5M3B6I5X/aha_1.jpg SAP: Aha! Moment Website https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582747465624-V4WWRY2V1DS8BMCDFSQV/aha_2.jpg SAP: Aha! Moment Website https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582747467118-C2AN1K2XWDCXLNUUJ3OZ/aha_5.jpg SAP: Aha! Moment Website https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582747466221-V57DWF2T84FHPYL7D6MY/aha_3.jpg SAP: Aha! Moment Website https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582747467063-LC74V031MG492RHKMKNG/aha_4open.jpg SAP: Aha! Moment Website https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582747466337-RZR40E491T3XD3MH6KIB/aha_4closed.jpg SAP: Aha! Moment Website https://tgwatkins.com/brogurt daily 0.75 2020-03-24 https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582766970898-8EIO20DDYHCYI6DZXIYW/brogurt_product_cigar.jpg Dannon: Brogurt https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582768386208-C151T9P447SVPK231Z73/animation.gif Dannon: Brogurt https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582768785430-HGZDOM3TVNJTZ1T9ZVFM/youtube.jpg Dannon: Brogurt https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582768529454-ZUXTUQDATWHNDOC25MPM/FOB_Facebook_Brogurt.jpg Dannon: Brogurt - Facebook app We created an app that allowed you to create your own Brogurt flavor. https://tgwatkins.com/yodleonlinetools daily 0.75 2020-03-04 https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1583265170691-05SZGDF0VZSH3AT2EKIQ/Lead-styleguide%2BB.jpg Yodle - Online Marketing Tools https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1583263569420-KKHS4OBMXN92Q7N6EC0L/lead-animation3.gif Yodle - Online Marketing Tools - Request a google review After a job was completed, we could leverage the contact information already stored and reach out for a google review. This helped our clients rank higher in google search with each happy customer that responded. https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1583262778415-03B3MXPEHLAN00SYN815/lead-animation2.gif Yodle - Online Marketing Tools - Lead Lists Users can track their opportunities by seeing missed calls and saving leads for follow up. https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1583263516982-J9LXEGP85ERSJKM3ILL5/leadstream-rate.jpg Yodle - Online Marketing Tools https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1583259857958-HE2ZMXDU8Q7C0R982R5H/leadstream-introducing.jpg Yodle - Online Marketing Tools https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1583262890771-HO6UK1FREWNIGKWZZHCL/image-asset.jpeg Yodle - Online Marketing Tools https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1583258524079-MSPXSYC3KV8DS39Y9FPB/leadstream-cover+%281%29.jpg Yodle - Online Marketing Tools https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1583263986746-LOVL298SAUZJZ4SELM3Q/lead-grid-mobile.jpg Yodle - Online Marketing Tools https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1583263987028-4RHW9A4RX5EUJRIDMDJI/lead-grid-medium%2B.jpg Yodle - Online Marketing Tools https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1583263988016-NSGZYV2ZD45W1X2KLV69/lead-grid-xlarge.jpg Yodle - Online Marketing Tools https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1583263226937-88TMLI8MORSXJC5TYXVF/lead-animation1.gif Yodle - Online Marketing Tools - Record job value We identified through testing that most of our clients converted a lead to a customer after payment. So we added in a field to help our algo team that allowed our clients to put in the necessary job value. https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1583260085460-XIPTET28NTQRQ3K10ATH/leadstream-onboarding.jpg Yodle - Online Marketing Tools https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1583263943109-3K11N68F058JZFIV9ONS/lead-desktop.jpg Yodle - Online Marketing Tools https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1583264268026-06EG6DZK77S2D83KTE2F/leadstream-branding.jpg Yodle - Online Marketing Tools https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1583264266157-AOLY51CHZ099YZMKA481/leadstream-branding2.jpg Yodle - Online Marketing Tools https://tgwatkins.com/lead-stream-marketing-mistakes daily 0.75 2020-03-24 https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1584481746842-EW3AVSYVQDV1S2ZFWQTD/Screen-Shot-2020-03-17-at-5.37.58-PM.png Web.com: Marketing Mistakes https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1584478879702-CRD9GDEUP77D7NR8GMOC/resize-1.png Web.com: Marketing Mistakes https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1584480591030-FRWUZMZAOD3R5CCIQ40E/001-MacBook-Silver.png Web.com: Marketing Mistakes https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1584482035728-2KP488PTX1V1KHFMMIFH/beforeandafter.png Web.com: Marketing Mistakes - Testing the landing page messaging. Problem: While we wanted to make sure that our audience understood we were working to maximize their SEM on google search, there was confusion around what the product did and who the audience was. Solution: We developed a more linear narrative and simplified the process of what the product did and its benefits into 3 simple steps. The reaction was a tremendous amount of clarity of how the product would benefit any type of business. Additionally, we validated that testimonials were key to our prospects contacting us for a demo. 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Solution: When we explained what the marketing messaging was intending to say, the majority of responses were, that this product will get “the right” customers calling you. We quickly pivoted and modified the middle section to streamline the message with key benefits. https://tgwatkins.com/network-solutions-brand-refresh daily 0.75 2020-03-10 https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1583446098653-EA2PKNZ9GSJY39ZQW4UW/Screen%2BShot%2B2020-03-05%2Bat%2B5.06.10%2BPM.jpg Network Solutions Brand Refresh - Simplified Logo & Naming Convention https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1583446268323-I4IRHQV3JG8TVHGLOW2I/Screen+Shot+2020-03-03+at+3.39.09+PM.png Network Solutions Brand Refresh https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1583433498396-T3BAO2EBR6GXHWDHQRG8/Screen+Shot+2019-09-27+at+5.23.59+PM.png Network Solutions Brand Refresh https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582922780885-N59CDOPFJEGCI02GQ5CO/mockup-of-an-open-horizontal-magazine-against-a-solid-color-background-965-el+%281%29.png Network Solutions Brand Refresh - Full Brand Guidelines Developed View brand guidelines in google slides. https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582924197533-2B8VWE6JI3W6UFPUW2SR/mockup-of-a-woman-holding-a-poster-against-a-solid-background-1321-el+%281%29.png Network Solutions Brand Refresh https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582924455435-O2A30FZ2MBIP8IIQC3K3/plus-size-dress-mockup-featuring-a-woman-carrying-a-sublimated-tote-bag-30956.png Network Solutions Brand Refresh https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582923901830-SB3LSNURKUBBPVMAHHAF/banner-mockup-at-a-small-restaurant-in-a-food-court-a10834.png Network Solutions Brand Refresh https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582924074311-FD5JMM620GG2BOF3P5JK/horizontal-banner-mockup-at-a-cafeteria-s-entrance-a10586.png Network Solutions Brand Refresh https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582923961480-1H5GNQKD5QK9LFZCJT17/banner-mockup-at-a-subway-station-a10458.png Network Solutions Brand Refresh https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582924121018-CLW0FQFI09PQDPQ0RQ4O/horizontal-banner-mockup-at-the-entrance-of-a-subway-station-a10673.png Network Solutions Brand Refresh https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582924622178-0U38J1GERCRV8RYNGXMY/embroidered-polo-shirt-mockup-featuring-a-serious-man-28909.png Network Solutions Brand Refresh https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582924635397-JW5AR4NU5ZNZPFVOS57W/mockup-of-an-11-oz-coffee-mug-in-a-customizable-scenario-1518-el.png Network Solutions Brand Refresh https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582924875746-QDMIARNMV80ZLS3QAUO4/mockup-of-a-hand-holding-a-phone-with-a-phone-grip-on-a-plain-background-28169.png Network Solutions Brand Refresh https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1583446368981-ZKAP2IXQX0SB8QZPJQGQ/Screen+Shot+2020-03-03+at+3.37.32+PM.png Network Solutions Brand Refresh https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1583446353994-QTLPUSH66QN184XJP1YY/Screen+Shot+2020-03-03+at+3.39.23+PM.png Network Solutions Brand Refresh https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1583446336080-DLRW3S9HX054G3DTJ0EW/Screen+Shot+2020-03-03+at+3.41.17+PM.png Network Solutions Brand Refresh https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582924316908-EU3B039L0G5OSKVH8ODG/mockup-of-a-macbook-pro-resting-on-a-colored-surface-66-el.png Network Solutions Brand Refresh https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582924348473-6GS3ALD3JFU4LXN3QQT5/ios-screenshot-generator-of-an-iphone-xr-in-portrait-position-over-a-custom-background-25262.png Network Solutions Brand Refresh https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1582924323473-H6EBI1NA5Q2LQA28AKHV/mockup-of-a-man-working-on-a-macbook-pro-at-home-2443-el1.png Network Solutions Brand Refresh https://tgwatkins.com/lighthouse-dental-form-fill-in daily 0.75 2020-03-04 https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1583262778415-03B3MXPEHLAN00SYN815/lead-animation2.gif Lighthouse Dental - Form Fill In - Lead Lists Users can track their opportunities by seeing missed calls and saving leads for follow up. https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1583263516982-J9LXEGP85ERSJKM3ILL5/leadstream-rate.jpg Lighthouse Dental - Form Fill In https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1583263569420-KKHS4OBMXN92Q7N6EC0L/lead-animation3.gif Lighthouse Dental - Form Fill In - Request a google review After a job was completed, we could leverage the contact information already stored and reach out for a google review. This helped our clients rank higher in google search with each happy customer that responded. https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1583263226937-88TMLI8MORSXJC5TYXVF/lead-animation1.gif Lighthouse Dental - Form Fill In - Record job value We identified through testing that most of our clients converted a lead to a customer after payment. So we added in a field to help our algo team that allowed our clients to put in the necessary job value. https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1583263943109-3K11N68F058JZFIV9ONS/lead-desktop.jpg Lighthouse Dental - Form Fill In https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1583265170691-05SZGDF0VZSH3AT2EKIQ/Lead-styleguide%2BB.jpg Lighthouse Dental - Form Fill In https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1583262890771-HO6UK1FREWNIGKWZZHCL/image-asset.jpeg Lighthouse Dental - Form Fill In https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1583264268026-06EG6DZK77S2D83KTE2F/leadstream-branding.jpg Lighthouse Dental - Form Fill In https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1583264266157-AOLY51CHZ099YZMKA481/leadstream-branding2.jpg Lighthouse Dental - Form Fill In https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1583260085460-XIPTET28NTQRQ3K10ATH/leadstream-onboarding.jpg Lighthouse Dental - Form Fill In https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1583258524079-MSPXSYC3KV8DS39Y9FPB/leadstream-cover+%281%29.jpg Lighthouse Dental - Form Fill In https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1583259857958-HE2ZMXDU8Q7C0R982R5H/leadstream-introducing.jpg Lighthouse Dental - Form Fill In https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1583263986746-LOVL298SAUZJZ4SELM3Q/lead-grid-mobile.jpg Lighthouse Dental - Form Fill In https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1583263987028-4RHW9A4RX5EUJRIDMDJI/lead-grid-medium%2B.jpg Lighthouse Dental - Form Fill In https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1583263988016-NSGZYV2ZD45W1X2KLV69/lead-grid-xlarge.jpg Lighthouse Dental - Form Fill In https://tgwatkins.com/webcom-for-the-love-of-business daily 0.75 2020-03-24 https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1584468970881-U5EE3PQ9OJ85FXWKBRGB/TVMockup.png Web.com: For the Love of Business https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1584471608339-TNO1C9PKRUBYMS8UWKM5/001-MacBook-Silver.png Web.com: For the Love of Business https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1584471162966-J2R5TXC4UJNFT5YUXPJP/mockup-featuring-a-macbook-pro-placed-on-a-desktop-2444-el1.png Web.com: For the Love of Business https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1584472562433-S94QBWFHF1AHZQFBZBS7/Screen+Shot+2020-03-17+at+2.22.19+PM.png Web.com: For the Love of Business https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1584472562636-A2I8KJO2YLTO2DFYFG6E/Screen+Shot+2020-03-17+at+2.23.04+PM.png Web.com: For the Love of Business https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1584472561309-ZVS58VSOXL1MV88RJ2YZ/Screen+Shot+2020-03-17+at+2.22.43+PM.png Web.com: For the Love of Business https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1584471127643-3QKZCXYPFRIMMIX5X045/Screen+Shot+2020-03-17+at+2.42.14+PM.png Web.com: For the Love of Business - How the lead flow worked: We launched the BRTV spots in various formats using different lengths and watched which ones performed better. The data revealed that the 2 minute spot performed the best. For this campaign we focused on specific networks, regions and demographics based on our target’s profile and continued to optimize throughout. All traffic was driven directly or indirectly to our call centers to get a free consultation. For viewers that wished to do more information gathering online, we built a specific landing page for that audience. We knew we’d have a subset of viewers who would watch the ad and remember our name and look for us online. For those viewers who came directly to the Web.com website, we created a high converting hero that directed them to the appropriate landing page. Lastly, we built an omni-channel presence through Facebook, Instagram and Youtube to help support the ad and keep us top-of-mind. https://tgwatkins.com/omgseries daily 0.75 2023-10-17 https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/42c5cf3d-9454-4cd1-8291-67167c8bd879/Screenshot+2023-10-17+at+10.07.08%E2%80%AFAM.png OMG Series: Brand & Packaging - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1697558362991-3JWCYCYQZP5ZFYNGVOFV/Screenshot+2023-10-17+at+10.10.55%E2%80%AFAM.png OMG Series: Brand & Packaging https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1697558362189-RWI5SCF1YGC10PDB4DGF/Screenshot+2023-10-17+at+10.11.05%E2%80%AFAM.png OMG Series: Brand & Packaging https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1697558369472-C35VN8MI4837RWKX2JTI/Screenshot+2023-10-17+at+10.11.18%E2%80%AFAM.png OMG Series: Brand & Packaging https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1697558367644-6MXSZ6JOZ37RCNWRN8E7/Screenshot+2023-10-17+at+10.11.29%E2%80%AFAM.png OMG Series: Brand & Packaging https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/03ee4a3d-9eeb-4cac-9019-734272c03e82/Screenshot+2023-10-17+at+10.07.47%E2%80%AFAM.jpg OMG Series: Brand & Packaging - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1697558161289-2U2KHTMMGN3XDXN7OZEH/Screenshot+2023-10-17+at+10.08.17%E2%80%AFAM.png OMG Series: Brand & Packaging https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1697558162177-CCVYJF7DPBSMSG5IVC4U/Screenshot+2023-10-17+at+10.10.24%E2%80%AFAM.png OMG Series: Brand & Packaging https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1697558164648-H69QPYJ4TNXY4FKY8FTZ/Screenshot+2023-10-17+at+10.10.34%E2%80%AFAM.png OMG Series: Brand & Packaging https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/cde997ad-3522-4261-9c5e-5bb1fc975dbe/Screenshot+2023-10-17+at+10.10.45%E2%80%AFAM.png OMG Series: Brand & Packaging - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://tgwatkins.com/nft-creations daily 0.75 2021-09-01 https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1630506122522-7CQDGJ3IK7V39A3FZLFE/Fire+Frog+Pink.png NFT Creations Fire Frog Pink 5000px X 5000px - Fire Frog Pink is an original work by Squeegimo. This work is an exploration of nature fighting back against human ecological destruction by any means necessary. https://tgwatkins.com/betfeed-product-design daily 0.75 2024-02-09 https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/7f047f65-955e-47d8-9453-2781ebd04d5e/Hero.png Bet Feed: Product Design https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1633de61-101f-4aae-940a-ff9da5ca4a91/BF+Persona.png Bet Feed: Product Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/414c7374-4673-433a-aac5-6293aa51af37/Frontrunner+Fantasy+X.jpeg Bet Feed: Product Design - Introducing Player Props As part of our iterative approach, we introduced a unique contest called "Dinger Tuesdays." This initiative brought player props into the Bet Feed, providing users with a chance to bet on individual player performances. The success of Dinger Tuesdays validated that player props were a viable and engaging betting path within Bet Feed. https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/caeaf37b-3494-4030-8411-4e09eb822c68/DK.png Bet Feed: Product Design - Research & Discovery Market Research Initial tests revealed that users found the trading platform complex. Further research identified our target audience's preference for fast and simple interactions, as seen in popular apps like TikTok, Instagram, and Tinder. User Insights The majority of our target audience was unfamiliar with traditional sportsbooks due to barriers like terminology and understanding odds. https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/f6c332ab-765a-4b3b-b930-5cb19b8243b5/Frontrunner+Fantasy+Sports+Twitter+%281%29.jpeg Bet Feed: Product Design - Bet Management Optimization In response to user feedback, we introduced a swipe-to-action feature, allowing users to double down or cash out on their previous bets with a simple left or right swipe. This optimization aimed to provide users with more control over their betting decisions, contributing to a more engaging experience. https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/f775036b-1a73-495a-8bb5-ba64a3eb2eb3/team.png Bet Feed: Product Design - Engineering Collaboration Throughout these iterations, collaboration with the engineering team remained pivotal. The robust prototype and clear design specifications facilitated the seamless integration of personalization and additional features, ensuring a positive user experience. https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/f6293cb7-28ba-4938-bf3e-f694949ed707/Frontrunner+Fantasy+Sports+media+%281%29.jpeg Bet Feed: Product Design - Bet Feed Experience Swipe Interaction: Each half of the screen represented a team, and users swiped on their chosen team. Unit Betting: The amount was preset to the user's specified unit size, simplifying the betting process. Confirmation and Options: After swiping, users received a confirmation screen with options to cash out or double down on their bet. Seamless Navigation: Users could swipe up to see the next game, streamlining the experience for betting on multiple games. https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/4dbdd5ca-464a-404c-96c0-79064ddf3859/Frontrunner+Fantasy+Sports+X.jpeg Bet Feed: Product Design - Personalization & Enhanced Features To further enhance the Bet Feed experience, we implemented personalization features. Users could now customize their Bet Feed by selecting preferred sports and teams, ensuring they saw their favorite events first. https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/3bf15b75-d77d-4be8-851e-c62de84d1e99/BF+Flow.png Bet Feed: Product Design https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/e6acb182-28a5-4685-9042-7f4396c6d2cf/300%25.png Bet Feed: Product Design A/B Test launch: We conducted an A/B test, introducing Bet Feed to new users while legacy users continued with the original market-making product. Data Analysis After 3 weeks, data showed a remarkable 300% increase in transactions on Bet Feed compared to the traditional experience as well as increased session times. Qualitative Validation Surveys within our Discord community qualitatively confirmed the stickiness of Bet Feed, indicating user satisfaction and preference. https://tgwatkins.com/playerpropparlays daily 0.75 2024-02-09 https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/554c2800-3c0a-4df0-9a6f-601a8a658fac/Results.png Player Prop Parlays - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/1e38b5b1-ea90-48ee-91a2-0bc302c749a6/Research.png Player Prop Parlays - Research & Findings Competitive Audit Our entire team made bets on every platform and filled out a survey to collect insights on the experiences. Key Insights • Clean player cards and prop navigation performed well • League, game, and player search imperative for navigation • Selecting props prior to the bet slip was preferred • Progress bars helped users complete transactions faster • Simple & straightforward onboarding was critical • Over/Under icons and scale play key factors in success • Simple & clean bet slips and summaries were paramount https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/6ab3df50-80ae-43ef-b2c4-554717292500/Player+Prop+Parlays.png Player Prop Parlays https://tgwatkins.com/sportspredictionmarket daily 0.75 2024-02-12 https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/238deabb-6c3a-4fc2-9e9c-bd5209c7ae30/Live+Scoring.png Sports Prediction Market - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/ac8676b4-cda1-40a1-9413-3ae092d238b0/SPM.png Sports Prediction Market https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/46ff83d3-b0ed-4115-a3a7-eead168f79d5/Proto.png Sports Prediction Market - Prototype & Usability Test Tasks We had users complete buy and sell orders of trending MMA fighters and asked them follow up questions in order to see if they were able to complete the tasks and understand the stock market for sports concept. Results: Success We hit the success metrics we laid out along with validation that the concept of sports betting through buying and selling positions was intuitive for our audience. Quotes “I think it’s a good trade to be out from under these shares that look as if they’re falling in value, but I would personally hang on to them and see if they go back up in a couple more fights.” “It’s decreasing so better sell it now before it gets worse.” “I liked the Navigation. The UI was very nice and easy to understand” https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/7659d461-bfe6-4fc5-93e6-e0f2c0ed33ff/MobileMVP.png Sports Prediction Market - Mobile MVP Process Step 1: Identified the quickest path to wagering for the users Step 2: Identified reusable components to create mobile Step 3: Built prototype for testing Step 4: Ran an open card sort for naming convention Step 5: Test was successful Step 6: Handed off red-lines and design spec for MVP Step 7: Ran daily QC Step 8: Watched user sessions in Maze https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/60f51650-b2cc-4cde-8652-71a6eff83107/Handoff.png Sports Prediction Market - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/3a0c3b80-0a91-4c35-8a4e-b2018d8ed2b2/Futures.png Sports Prediction Market - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/4ae115e9-6df3-4700-9821-2e4b2a6b6168/IA.png Sports Prediction Market - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/c333fb4e-54a3-4ad3-810e-6e6cfe03f3d3/Research.png Sports Prediction Market - Initial Research & Findings Key Takeaways • Sportsbooks are very cluttered and hard to navigate • Sportsbooks lack education and onboarding for users • Sportsbooks hide their data • Investor apps like Robinhood educate users • Investor apps have strong data visualization • Investor apps provide strong portfolio insights https://images.squarespace-cdn.com/content/v1/51f9788fe4b07e1682e8787e/55b3ceaf-cddb-4f57-82cb-184c5615b499/Phil.png Sports Prediction Market - Moderated Testing We ran four moderated tests where we watched users make trades as they normally would and then we followed up with a list of questions. Summary of Findings The #1 ask from our testers and community was to focus on mobile, many of our users wanted to utilize our product on the go and lacked a great way to do so. Other Findings • Bet slip could be simplified by removing “shares” • Users preferred custodial wallets • Crypto enthusiasm was lacking with sports bettors